It was around 2 weeks back when me and many of my colleagues started playing this little game called “Flappy Bird” on iOS. We were having fun with the game trying to beat score. We all kind of played it for few hours then moved on to some other game on iOS.
Just few days later, we came across news on the internet mentioning the game’s sudden rise on the AppStore. We were all like… what?! I’m pretty sure many of you must’ve already experience the game recently on your iPad/ iPhone and some of you might’ve even played it months back when it was originally released! In my opinion, the sudden rise of this game was mainly due to virality and word-of-mouth tactics. It worked. It actually worked wonders for the developer. The game started making tons of monies. Which is both a good and a bad thing.
Few things about Flappy Bird:
- It presents a classic game appeal
- Addictive, fun game meant to be played in quick bursts
- Inspired by retro/ other classics
- Absolutely no gameplay variation
- No enhancements in core mechanics as the player progresses
- No variation in level design
The game still raked hundreds of thousands of dollars. It clearly goes on to show how marketing, virality can work wonders + climb of simplicity.
Due to its sudden rise, the developer gained huge amount of fame and negative press at the same time. Negativity mainly emerged due to aforementioned reasons. I’m sure you’ll find the news about what all happened in detail on various news sites. Eventually, the developer could not take all the press and hatred and decided to remove the app from the AppStore.
Then, soon there was this event that popped up –> Flappy Jam! Hundreds of developers came forth in support and for passion’s sake!
Today is the last day of submission at –> http://itch.io/jam/flappyjam
And… here is my entry (Inspired by Space Invaders) 🙂
Do check out my game and other developers’ efforts too! Share, leave feedback and have fun ;]